We’re pleased to announce our second annual mobile conference, called MobileBeat 2009, on July 16, 2009 at the Parc 55 Hotel in San Francisco.

The event centers on the rise of the “mobile application,” and the profound influence its having on our lives — and, by consequence, on the entire business world. Last year, we held the first MobileBeat conference right after the release of the iPhone 3G — and so were first to discuss the onset of the platform wars (Apple vs. Nokia/Symbian vs. Android, etc). That conference featured leading players, and sold out.

This year, the world has only seen those wars progress and intensify. The winners will be the ones who know how to serve users the best application experience and create the profitable eco systems for the industry.

Whether you use your phone to access maps, news, games, Facebook — or even your company’s intranet service — you’re likely to be doing it a lot more than you were in the past. And that’s driving explosive growth in data traffic — a doubling each year from 2008 through 2012.

Tesla AwardEveryone wants a piece of the potential profits. Similarly, everyone want to avoid being road-kill as new players emerge and swallow revenue now owned by incumbents.

Carriers are are under pressure from players like Apple, Microsoft, Google — and well, just about everybody -–  who are seeking to turn the old order upside-down. Carriers have so far owned application distribution, but the iPhone, Android and other operating systems are challenging them — with new devices and appealing application stores. Money will be made from mobile data plans and application sales. On the other hand, phone networks will be taxed with mobile usage. Who is going to win, and who is going to lose? These and other big questions will be asked at MobileBeat, including: Which apps are likely to be game-changing going forward, and which business models will emerge triumphant? How about advances in user interface, and advances in touch technology? How will that impact the game? And which application platforms will emerge successful: Will it be the mobile web app, or the native phone app?

MobileBeat will attract 400 senior executive to talk about the next wave of mobile innovation, and network in an intimate setting. It will feature keynotes and panel discussions, breakout sessions, and a start-up competition featuring up to ten early-stage mobile innovators, along with a networking reception.

Like last year, we’ll be awarding our Tesla award (pictured above, and named in honor of Nicola Tesla, who discovered early mobile communication) to the biggest, boldest ideas.

With our Advisory Board, below, we’ve started assembling speakers which we’ll start to announce shortly.

  • Tim Chang, Norwest Venture Partners, Principal
  • Jason Devitt, SkyDeck, Chief Executive Officer
  • Jonathan Ebinger, BlueRun Ventures, Partner
  • Carlo Longino, Independent, Mobile Analyst
  • Matt Murphy, Kleiner Perkins, Partner
  • Stephen Saltzman, Intel Capital, Director of Strategic Investments
  • Rick Segal, Blackberry Partners Fund, Partner
  • Jeff Sellinger, CBS Mobile, EVP and GM
  • Jason Spero, AdMob, VP and GM
  • Richard Wong, Accel, Partner

Conference chairs are myself and VentureBeat mobile writer, Matthäus Krzykowski. Please contact us if you’re interested in the content component.

If you’re interested in sponsoring MobileBeat please contact Andie Rhyins

For more information on the conference, please click here. Buy your ticket here, and save $145 (if you buy by May 23).

Looking forward to seeing you all. We’ve sold out all of our events so far, so move quickly!