Viximo has raised a $5 million round of funding and appointed an acting chief executive.
Rob Frasca, the former chief executive, left the company and is pursuing other options. Dayna Grayson of North Bridge Venture Partners stepped in a month ago as acting chief executive of the Boston-based company. North Bridge led the round and Sigma Partners also participated.
The company focuses on providing virtual goods created by a pool of 3,000 digital artists. Viximo’s partners sell the virtual goods in apps that run on social networks — much like Facebook’s virtual gifts platform. Brian Balfour, founder and vice president of marketing, said in an interview that the rest of the executive team is still on board.
Balfour said he was excited to see virtual goods succeeding not only in Asia but in the North American market as well. The company has about 20 employees. Content partners include Beelya, as well as an unnamed talent agency that is focused on celebrity item sales. Overall, its dozen or so publisher partners can reach about 20 million monthly users.