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UserVoice, provider of online tools used to gather and organize customer feedback, complaints and product requests, has raised $800,000 in a first round of venture capital from Baseline Ventures, Founders Fund, Betaworks, David Shen Ventures, Accelerator Group, and several individuals.

Based in Santa Cruz, Calif., the company says it aggregates the data to show what customers want most, and to help developers prioritize the changes they make. When new features are rolled out, UserVoice allows sites to contact all of the users interested in the change. It counts Intuit, NASA, Facebook, Nokia and Nielsen among its clients.

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