All the sessions from Transform 2021 are available on-demand now. Watch now.

Visible Technologies, a service that lets companies follow what’s being said about them across the web, has brought in $6 million in a third round of funding. This bumps its total capital raised to $18 million since its founding in 2003. Based in Bellevue, Wash., the company’s investors include Ignition Partners and WPP Group. Two other companies, BuzzLogic and BuzzMetrics do roughly the same thing, reports paidContent.

Its two main products, TruCast and TruView, monitor blogs, social media sites and search engines for any mention of its clients’ brands. That way, these companies can respond or adapt to consumer attitudes more easily.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member