All the sessions from Transform 2021 are available on-demand now. Watch now.

Our friends over at GigaOm are launching a new subscription service within their blog network. Called GigaOm Pro, it gives readers year-long access to a wide range of in-depth analyses on technology trends and issues for $79. The service intends to complement existing research reports published by the likes of Forrester and Gartner, but cost hundreds of dollars less.

It’s an effort to explain more than a blog can day-to-day. Topics, for now, cover mobile infrastructure, green information technology and digital consumer issues. More are also slated to launch in the coming weeks. Each vertical includes a general research report, notes on subtopics, editorials, quarterly reviews, and links to relevant articles.The reports are put together by the blog network’s editorial staff as well as analysts and content curators. Social features are limited at this point, but will eventually allow for easy information-sharing between subscribers and the staff, company founder and namesake Om Malik tells me.

What about linking to these articles from public-facing blogs like this one? Malik says the staff will deal with it on a case by case basis, but adds “my guess is that proper credit and link back from folks like yourself would be kind enough to do that.” Will do.

Media organizations like Bloomberg and Reuters have long paired reporting with in-depth research, but that research tends to focus on much larger, established industries. Everyone struggles to figure out the latest technology trends, especially among startups, and the market for doing it right could be big. Rivals like TechCrunch, PaidContent and niche sites like InsideFacebook also offer reports but cover somewhat different areas. The Pro site could be a solid new revenue source for GigaOm, and the sort of site we see more of in the future.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member