Kudo Tsunoda

While demoing Project NATAL for the Xbox 360, Kudo Tsunoda reacted to the demo by claiming that Project NATAL is the evolution of game controllers and that "Your’e not sitting on the couch putting in some pre-programmed waggle commands." Is this the return of the "SEGA does what Nintendon’t" ads? The press in the room reacted to his "burn" with the obligatory "ooooh!"