For some time, Facebook has been handing out vanity URLs (www.facebook.com/username) for personal and public profiles piecemeal, but now it’s letting everyone jump in. These URLs are easy to remember and will show up in search results — they help individuals and brands get more traffic.

On Friday, June 12th, at 9:01pm Pacific Time, you’ll be able to register a URL. But if you have a generic name like John Smith (no offense, just saying) you’ll have to act fast to beat the other John Smiths of the world. It’s first-come, first-served.

More on the company blog and its username FAQ.