AT&T’s Chief Privacy Officer Dorothy Attwood tells The New York Times that the policy doesn’t really change AT&T privacy practices, but it does make them a lot clearer. There’s still some vagueness about exactly what data AT&T collects, but it’s clear that there’s a lot, including your location, the websites you visit, your social security number, and more. And the fact that I was able to read and understand the document from beginning to end is an achievement itself. Plus, the policy comes with other user-friendly features, like explanatory videos, a frequently asked questions page, and links to a form where I can opt out of certain ad-matching programs.
In the main video, Attwood makes five promises to AT&T customers:
1. We will protect your privacy and keep your personal information safe.
2. We will not sell your personal information to anyone for any purpose.
3. You have choices about how AT&T uses your information for marketing purposes.
4. We will fully disclose our privacy policies in plain language.
This seems like a smart move for AT&T at a time when there are increasing concerns about what companies are doing with user data. And while the announcements are probably unrelated, it may restore some of the goodwill AT&T lost among US iPhone owners after a couple of disappointing announcements at Apple’s Worldwide Developers conference earlier this week.