prizeHere’s the latest reason why entrepreneurs should consider launching their products at the fall DEMO conference in San Diego:

Two winners, as selected by a panel of individual judges, will be awarded a significant amount of media publicity, totaling $1 million in ads — to be taken out at established magazines and other publications.

The judges (industry leaders we’ll be announcing shortly) will pick one winner from among the “enterprise” products that are launching at DEMO, and a second from among “consumer” technology products.

The ads will be taken out over six months, and be placed in the most relevant media publications owned by IDG, which owns the DEMO brand, and which partners with VentureBeat to produce the conference. IDG publications participating in the prize include leaders such as CIO magazine, Computerworld, InfoWorld, Network World, PC World among others. VentureBeat will also participate.

demoThe campaign will include print advertisements, web banner placements, text link promotions, email newsletter promotions, and video ads. The package includes the development of creative content that is to be featured on IDG media properties – another huge value proposition to the winning companies. The campaign would extend from October 2009 through March 2010.

Of course, this is in addition to all the other goodies that DEMO launch companies get (some of which I’ve been talking about lately; see the bottom of this post), including the ability to present in front of an unmatched group of reporters from national and international press, a slick high-definition video, to demonstration coaching, press help, and the highest production values, including 100 percent reliability of Wifi service during the conference.

The deadline to apply for the launch or AlphaPitch programs at DEMOfall is July 30. Companies interested in participating in DEMOfall should visit the DEMO website to get application information. DEMOfall will take place September 21-23 in San Diego, CA, at the Sheraton San Diego Hotel & Marina.

Here’s the official release, with more details.

Alumni companies that have launched products at DEMO include the following: Adobe Acrobat, Sun’s Java, Netscape Navigator, Palm Computing, WebEx,, TiVo, E-Trade; VM Ware, Google’s first foray into mobile search, to name a few.