kingLike numerous other established game companies, is expanding its turf from just web-based casual games to iPhone and Facebook games.

The London-based company’s new games include Kalorie King and Mars Lives for Facebook and Amazon Survival for the iPhone. The company’s move is part of  a mass migration of traditional media and game companies as they pan for gold in new territories. focuses on skill-based games for prizes. Unlike gambling games, skill-based games, where gamers play casual games for prizes, are legal in most territories. Each month, gamers play more than 350 million games on has more than 150 games which are played by 17.5 million unique visitors a month.

Amazon Survival is a puzzle game where you try to save the Amazon jungle. Kalorie King helps you and your friends get into better shape. And Mars Lives is an existing fantasy role-playing online game about the first human settlers on Mars. has been around since 2004 and operates both the and web sites. There’s a lot of competition in this space from WorldWinner, Prize Room and GameDuell. also provides skill games for portals such as Yahoo, MSN, AOL, Real Networks and others. Top titles include Who Wants To Be A Millionaire and The Biggest Loser.