The practice will focus on launch but also importantly, pre-launch activities such as product development feedback, focus groups, market research and viral video creation.
The service ventures beyond PR into social media marketing, mobile ad spend recommendations, viral video creation, focus groups and of course media relations.
“VSC’s ApplaunchPR program provides a critical promotional service missing in the ecosystem today. They secured strong media coverage and speaking opportunities for AdMob when we launched our iPhone advertising network. This was a critical moment for AdMob and the quality work from VSC played an important role in our success,” states Jason Spero, AdMob General Manager, North America.
In the past eight years, VSC has worked with clients that have generated over 300m downloads of mobile content direct to consumer and via app stores or carriers.
Through their relationships, AppLaunchPR will also offer a discount on mobile advertising from some of the major networks.
“The days of relying on carriers or major distributors for marketing are gone. The most successful apps are built by small teams who create highly interactive applications, but need major marketing and PR muscle to get recognized,” said Vijay Chattha, Chief Talker of VSC’s AppLaunchPR division. “We’ve seen the dramatic impact that the right marketing program can have on individual apps and it’s often cited as the difference between success and failure.”
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