Yola, one of the better-known among a recent wave of easy-to-use website building tools, just announced that it has hit the 2 million user milestone. That means it doubled its user base in about six months, after taking more than a year to hit the 1 million user mark.
Of course, what matters isn’t just how many users a service has, but how much money it can make from them. Both companies offer a free version, then sell users domain registration and additional premium services (I am a Weebly premium customer); after the GeoCities announcement, both Rusenko and Yola chief executive Vinny Lingham published blog posts saying that business model makes more sense that the old, ad-based system.
As part of its 2 million user announcement, Yola is also holding a contest called The Yola Makeover Challenge, where businesses who want a shiny new website are invited to apply, then the winning business will choose a redesign from the top entries (initially selected through public voting) submitted by graphic artists and web designers. The winning designer will receive $2,000.