There’s an old saying: Ask for advice, you get money. Ask for money, you get advice. The team at Cooliris actually found this to be true. Rather than relying on a single pitch meeting, the founding team met regularly with a variety of companies to determine how their tech could enhance the Internet landscape. Product manager Josh Schwarzapel and CEO Soujanya Bhumkar tell their story in a talk given at Stanford University’s Technology Venture Program earlier this year.

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