Twitter has long been thought of as a potential goldmine for customer relations services. It breaks down the barriers between a company’s employees and a customer in case they have questions or if something goes wrong.
But a lot of the time, those questions can overlap or be repetitive. Boulder, Colorado-based company Local Bunny has built an automated response system on Twitter where users can text an account with keywords and get automated responses. Today, it released a version that’s time-sensitive and designed to promote events.
For example, if you’re one of the thousands of people descending on Black Rock City this week for Burning Man and you want to know what’s going on today, you can text “Events” to the @09bman handle and it will respond with a list of the next five events. Or if you’re a small business like a yoga studio, your customers can text your handle and get parts of the class schedule in response.
The company charges $99 a month to handle 25 keywords. Businesses are responsible for promoting their own keywords and if a customer types in the wrong word, Local Bunny suggests other terms to try.
Plus, if you have an iPhone, Blackberry or Android-based phone, you might just be tempted to check the Web site instead.
Local Bunny is self-funded.