Last March, Facebook released Facebook Connect for iPhone, which allowed iPhone application developers to integrate Facebook’s social features into their mobile applications. Today, at Nokia World in Stuttgart, Germany, the company announced a version for other smartphones.
It’s called Facebook Connect for Mobile Web, and, as with the iPhone version, it gives app developers an easier way to reach Facebooks’s users and their data. Availability on Nintendo’s DSi came earlier this month.
Facebook Connect, which was launched in 2008, is a way for outside applications to access a person’s profile information when they register or use a service. It makes it easier to sign-up for new programs, because you don’t have to re-enter all your information. And because Facebook has always emphasized real identities, it’s more likely to give developers (and advertisers) accurate information about user demographics. The more applications Facebook Connect can bleed into, the stronger the company’s chances are of building an advertising platform across the mobile web where it can connect brands with apps or sites fitting a target audience.
An intrepid reader shares a video of Moissinac’s presentation below: