radiuslyRadiusly, a company that launched at the TechCrunch50 conference in San Francisco today, says it wants to be the new site for a company’s social media interactions.

The problem, the founders say, is that companies have little control over the different accounts on social networking and communication sites like Twitter. Radiusly’s answer: Build an authorized social profile of the company on Radiusly, which links to the profiles of authorized company representatives. Radiusly integrates with Facebook and Twitter, showing employees’ business-related updates from Facebook and Twitter, promote different products, and converse with customers.

The expert panel at TechCrunch50 really beat up on Radiusly. They all argued that it offers the wrong solution to a real problem. The solution for companies to deal with sites like Twitter isn’t to create a site that’s separate from Twitter.