We’ve already seen some limited uses of mobile phones to interact with television shows — such as American Idol voting via SMS text message. But a startup called Hand Eye Technologies takes things to the next level of interactivity and customization, with a software platform that allows mobile phones to interact with digital media in a number of ways. You can buy items you see on the television, search, and vote.
Hand Eye Technologies is launching its platform at this week’s DEMOfall 09, the technology conference co-produced by VentureBeat. It says its technology works by embedding hot spots into the video content, which your phone detects. This could be a powerful medium for television advertising. Instead of flashing a number on-screen for potential c ustomers to call, advertising can just have watchers point their phones at their television and click a button.
The company is based in San Francisco and is angel funded.
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