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hand-eye-logoWe’ve already seen some limited uses of mobile phones to interact with television shows — such as American Idol voting via SMS text message. But a startup called Hand Eye Technologies takes things to the next level of interactivity and customization, with a software platform that allows mobile phones to interact with digital media in a number of ways. You can buy items you see on the television, search, and vote.

hand-eye-speakerHand Eye Technologies is launching its platform at this week’s DEMOfall 09, the technology conference co-produced by VentureBeat. It says its technology works by embedding hot spots into the video content, which your phone detects. This could be a powerful medium for television advertising. Instead of flashing a number on-screen for potential c ustomers to call, advertising can just have watchers point their phones at their television and click a button.

The company is based in San Francisco and is angel funded.

[Photo:DEMO conferences, taken by Kenneth Yeung]http://c.brightcove.com/services/viewer/federated_f8/980795693

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