keenCommercial printers are feeling the pain as more and more paper-based businesses shift to doing business online.

Keen Systems provides an easy-to-use service that gets printers online so they can take orders over the web. The so-called “web to print” service lets them accept and inspect files from customers, manage communications, and handle things like billing, scheduling and shipping. The subscription-based on-demand service lets printers reduce costs, increase efficiency, and focus on their core business.

keen-2Keen, which debuted at this week’s DEMOfall 09, has secondary competitors such as EFI, Kodak, Bitstream, HiFlex, Printable, PageDNA, Printer Presence, Press-sence, and Saepio. San Francisco-based Keen is targeting the 36,000 commercial printing establishments in the $162 billion US printing industry.

The company was founded in early 2008. Keen just launched a pilot program with customers.