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moloMobile electronic coupons have had a long and sorry history. Some companies have made progress with Bluetooth marketing, where you can can beam coupons to people who have their Bluetooth receivers turned on in their cell phones.

But MoLo Rewards is introducing at DEMOfall 09 a solution that makes it a lot easier to redeem coupons. It has built a system that uses the “near field communication radio frequency identification” technology that is being built into cell phones and checkout stands around the world. These radios have a very short range and are only activated when you put them near another radio they can couple with, perhaps an inch away. Other companies are using the near-field technology as a way to pay for goods from a mobile phone electronic wallet.

molo-2MoLo is piggybacking on the near field payment technology to let you swipe your mobile phone over the checkout scanner, which has to have a special near field communications signal reader. As you do so, MoLo calculates all of the coupons in your electronic wallet that you can apply toward the purchase of your goods. The process takes a few seconds.

There are over 50,000 retail locations currently using the near field communication payment technology including Jack In The Box, AMC movies, Best Buy and Home Depot.

The Sanford, Fla.-based company is funded by its founders.http://c.brightcove.com/services/viewer/federated_f8/980795693

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