Advertising software company Burt is launching a new analytics service called Rich. The service breaks down all its data into a single report page, which the company says is tailored to the needs of creative agencies. It’s supposed to answer questions like, “How long was the ad visible?” and “Did people actually notice it?”
The company launched Rich today at DEMOfall 09, the emerging technology conference co-produced by VentureBeat. Like any good analytics service, it includes information about clickthroughs on ads, but it features data that Burt says is even more important — engagement, “view-throughs” (how often an ad was actually seen), and “visibility” (whether the ad was placed somewhere that the website visitor could actually see).
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