Here’s the latest from VentureBeat’s Entrepreneur Corner:entrepreneur-corner

How to make friends and influence people (and convert them) – Social media can be a good marketing tool for your company, but if you’re able to become a trusted resource for people via Facebook or Twitter, then you’re really on to something special, notes YoungEntrepreneur.com co-founder Adam Toren.

Is your product a “must have” or “nice to have”? – Many entrepreneurs are too close to their topic to realize where they really are on the user adoption curve. Are they building something essential or just something people would like. Lunsford Group vice president Bernard Moon describes the differences.

Get out of my company! – Serial entrepreneur Steve Blank didn’t get to be a marketing specialist without a few bumps along the way. He tells the story of how his third VP of marketing position was the one of where he truly earned the title.

The hidden secrets of market research – All too often, the goal of market research is to hide assumptions, rather than test them. Marketing specialist Brant Cooper shows you how to do research that is actually valuable – even if it tests your beliefs,

Startup Spotlight: Intellipowered makes your home smarter than you – A surround sound system that’s voice activated? Water-resistant televisions? Texas-based Intellipowered  wants to make almost every electronic component in your home smarter, faster and, seemingly, voice or motion-activated.

Optimism on the rise for tech start-up execs – The fledgling signs of life in the economy are bringing optimism to the technology start-up sector, according to a new survey from law firm Foley & Lardner. Read our summary or download the full report.