Most bloggers are hobbyists. But there’s a minority of professional bloggers who are making more money than ever, according to a new installment of Technorati‘s State of the Blogosphere report.
Bloggers can collect ad revenues related to their blogs. But they are also making money by parlaying the popularity of their blogs into speaking engagements, traditional media assignments, and running conferences.
Technorati said some bloggers are even reporting profits that place them squarely in the middle class. Among those who make money from blogging, 54 percent are part-timers, 32 percent are self-employed, and 14 percent work for corporations.
Part-timers and full-time bloggers say the main ways they generate revenue are through display and search ads, as well as through affiliate marketing links where they get a cut from a sale after a referral. About 15 percent say they are paid to gives speeches. Among the segment of full-time and part-time professional bloggers, about 17 percent get their main income from blogging.
For full-time bloggers, the average revenue in a year is $122,222. For part-timers, annual income is $14,777. The average for the full and part-timers combined is $42,548. About 89 percent believe that the ads on their sites must align with their own values. Most use self-serve ad platforms. But an increasing number are using ad networks or blog ad networks too.
About 51 percent of corporate bloggers said they received a salary for blogging. Bloggers who invest in their blog businesses face relatively low costs, but they’re not insubstantial. Site development for self-employed bloggers costs about $1,060 per year. Personal salary averages $5,992. Staff are paid $2,268, marketing and ad costs are $620, and hosting fees are $579. Hence, the overall costs per year, on average, are $10,519.
About 70 percent of bloggers talk about brands. Some 38 percent do brand or product reviews.