Elevate your enterprise data technology and strategy at Transform 2021.
A Chinese government agency, the General Administration of Press and Publication, has once again revoked the permit required to operate the game. The regulators said that NetEase, which operates the game in China for Blizzard Entertainment (a division of Activision Blizzard), must stop charging players and cease accepting any new registrations for “gross violations” of Chinese law. It also rejected the application to create a Chinese version of WoW’s first expansion pack, The Burning Crusade.
NetEase said in a statement that GAPP said that WoW doesn’t have proper approval and that NetEase should stop charging users for the game. GAPP is also evaluating whether to impose administrative penalties on the joint venture, Shangai EaseNet.
NetEase and Shanghai EaseNet said they believe that they are in full compliance with applicable Chinese laws and are currently seeking clarification from the relevant government authorities. A spokesman for Blizzard said, “We’re committed to doing business in China and throughout the world in accordance with local laws and regulations. As the operator of the game in China, our partner NetEase will discuss the matter with the related government authorities. Please note that aside from some downtime yesterday tied to the standard maintenance schedule, the game is online and operational.”
It seems that WoW is once again the victim of government agency rivalry. The GAPP and China’s Ministry of Culture, which approved the game’s relaunch in September, are jockeying for control of regulation. Blizzard hasn’t commented yet. The MoC has stated that GAPP has exceeded its authority (Chinese report). This is starting to make Chinese government officials look like laughing stocks. It would be funny, but think of all of the four million WoW addicts who aren’t getting their fix in China.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties