In its blog post, the Bing team says it will be “providing access to Wolfram Alpha’s advanced algorithms and expertly curated data within the Bing experience,” and offers a couple specific examples of how that might actually be useful. The first couple are focused on fitness and health — you could bring up charts that allow you to compare nutritional data between different types of food , or you could calculate your body mass index. Through Wolfram Alpha, Bing can also do more complicated math now, such as plotting equations on a graph.
This Wolfram/Bing deal was actually first reported in August, but not announced until today. The two services seem like a good match, since they both like to bill themselves as not-exactly-search-engines — Wolfram calls itself a “computational knowledge engine,” while Bing says it’s a “decision engine.” More concretely, the partnership gives Bing another way it’s different from Google (assuming Google doesn’t strike a similar deal), while also a broader audience, not to mention revenue.
Speaking of Bing, Experian Hitwise is reporting that the site’s traffic grew 7 percent in October.