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wolframchickenUsers of Microsoft’s Bing search engine will soon be able to bring up much more scientific/mathematical information, thanks to Microsoft’s deal with Wolfram Alpha.

In its blog post, the Bing team says it will be “providing access to Wolfram Alpha’s advanced algorithms and expertly curated data within the Bing experience,” and offers a couple specific examples of how that might actually be useful. The first couple are focused on fitness and health — you could bring up charts that allow you to compare nutritional data between different types of food , or you could calculate your body mass index. Through Wolfram Alpha, Bing can also do more complicated math now, such as plotting equations on a graph.

This Wolfram/Bing deal was actually first reported in August, but not announced until today. The two services seem like a good match, since they both like to bill themselves as not-exactly-search-engines — Wolfram calls itself a “computational knowledge engine,” while Bing says it’s a “decision engine.” More concretely, the partnership gives Bing another way it’s different from Google (assuming Google doesn’t strike a similar deal), while also a broader audience, not to mention revenue.

Speaking of Bing, Experian Hitwise is reporting that the site’s traffic grew 7 percent in October.


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