Kyte, which gives high-end media publishers a way to distribute video on mobile phones, is launching support for Android and Nokia devices. (That’s on top of existing support for the iPhone and Blackberry devices.)
The San Francisco-based startup lets brands and labels like Universal Music Group and the NBA deliver video content to fans. Kyte says what makes it stand out from enterprise-focused competitors like Brightcove is that it integrates more social functionality like Twitter, chat, and location-sensitive features that tell you about nearby events.
“We really feel that to be relevant today, you have to be more than an online video platform. You have to address how consumers really use the web by providing interactive social capabilities,” said Gannon Hall, the chief operating officer at Kyte.
The company has 45 people and has raised $23.3 million from investors including Steamboat Ventures and Swedish mobile operator TeliaSonera. Hall said the company isn’t planning on raising any funding anytime soon and is focused on building up its sales and marketing teams.
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