Just a few hours after pundits were wringing their hands over how URL shortener Bit.ly might soon face challenges from competing services created by Facebook and (in particular) Google, the company announced a new program of its own. So even if other companies take some users from Bit.ly, the company will still bring in money with a customized service for publishers.
There are two components to Bit.ly Pro — custom URLs and improved analytics. With a custom URL, readers can create a shortened link to, for example, a New York Times article using a nyti.ms address, rather than a generic Bit.ly URL. When you see that link on Twitter or elsewhere, you’ll know it’s a link to a specific publication, rather than only finding out after you click.
The analytics, meanwhile, offer a much more in-depth view of where and when people are clicking on a Bit.ly link. Right now, if a user creates a Bit.ly link and posts it on Twitter, they can see how many people clicked on the link from their tweet, and how many people clicked on it overall. The pro service adds tools such as a chart of when those clicks occurred, as well as a geographic map and list of websites showing where visitors came from.
New York-based company has an impressive list of launch partners, including the aforementioned New York Times, AOL, Bing, Foursquare, The Onion, Slideshare, Someecards, and The Wall Street Journal Digital Network. For now, the pro service is free of charge, because it’s still in beta testing.
Bit.ly has raised $2 million in venture funding.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more