Here’s the latest action:

Netflix expands its ‘Watch Instantly’ feature with bevy of new deals — The digital movie company has landed agreements with Panasonic, Sanyo, Sharp, Toshiba and Funai to include its streaming video service in their new device releases like HDTVs and Blu-ray players.

thesims3worldadventuresEA shows off Sims 3 World Adventures screenshots — The game company, trying to take full advantage of the popularity of its products designed for the iPhone and iPod Touch, is keeping the hype going by revealing parts of its new Sims game, World Adventures. See more here.

Boeing racks up solar thermal patents — While not usually considered a player in the solar industry, the massive aerospace company has apparently been collecting patents for solar thermal technology, racking up 14 of them since 2002. Earth2Tech has full details.

Mashable puts AOL acquisition rumors to rest — The consumer technology news blog says that while it is interested in forging partnerships that would add value to its business, it will be remaining independent for the forseeable future. This announcement came in response to speculation that the site was close to being bought by AOL.

Rovi beefs up its media guide with new premium TV shows — The company, which serves digital entertainment from many sources and locations directly to consumers, has expanded its portfolio by adding programming from premium networks like Showtime, as well as ZillionTV. It released this news today at CES.

Screen shot 2010-01-07 at 11.24.34 PMGoogle mulls the idea of ads in Street ViewCNet explores an idea tossed out by some Googlers during a presentation several months ago, namely that with mobile advertising gaining momentum, there could be a big opportunity in serving ads in Street View on people’s phones.

Napster opens API after 10 years of evolution — The original online music sharing service, now a world away from its origins and owned by Best Buy, has released its API to the general public, making it possible for third-party developers to create music applications for people’s televisions, mobile phones and web sites.

Dept. of Energy invests $47M in data center efficiency — Fourteen projects working to make data centers and information technology companies more energy efficient, have been selected to receive federal stimulus money to expedite their efforts. The DOE has more.