I think consumer electronic companies forget we are in a recession. If this past CES shows anything, these companies are coming out with new and “improved” technologies; the most publicized of these being 3D. With everyone getting wrapped up in this futuristic, people seem to be missing the fundamental question: is this technology coming out to soon? In these hard economic times, I feel these new advances will have a hard time becoming more than just a novelty.
These past years, companies have really made leaps and bounds in the electronics field. Us gamers know better than anyone else, Sony and Microsoft are both jumping on the Nintendo fan train with motion controllers. Downloadable content has also become a huge part of the gaming market. What we are seeing now is quick jumps in technology over this current generation. We have been used to slow, gradual change over the years, especially during ’80s and ’90s, but with this new millenia has brought us giant technological leaps.
The public simply cannot afford to catch up with every new piece of electronics. With a good amount of citizens still catching up online and wireless internet, how can we expect them to buy into these new pieces of electronics? These citizens are not looking for new technology to fill their home after just catching up to current standards. There is simply no buyers’ market, and these companies will suffer for it.
Of course, the Sony PSP Go is a perfect example of “to soon.” It launched with a revolutionary idea behind it, a completely downloadable portable, with literally physical media. This seems like a great idea with DLC becoming a big part of the gaming market place. The fact of the matter is it launched way to soon. People just don’t have the money nor are ready to completely take their media online. The steep $250 price tage did not help either. Sony’s portable blunder is a perfect example of what other companies stand to lose in this new fast paced media advancement.