Twitter rolled out “local trending topics” for all users today, giving people a peek into the most buzzed-about issues in their local communities.
Spokesperson Jenna Sampson wrote:
“The big events that come up around the world will always become a global conversation, but what about the big events that only happen in your world that only matter to those around you? Or the slight differences in the way Californians perceive an event, like Obama’s election victory, versus those São Paulo, Brazil?”
The company offers about two dozen locations so far and says it will keep expanding regions over time. So how do these conversations differ so far?
Twitter should probably tweak its algorithms a bit since identical topics dominate the lists for multiple English-speaking cities. Perhaps they should adjust them to filter for keywords that are active and unique to each city.
There are a few terms that are distinct for each city though. Washington D.C. seems to be talking more about athletics, with hockey player Alexander Semin helping the Capitals reach victory over the Phoenix Coyotes. San Francisco is understandably fixated on Apple’s tablet launch tomorrow, while London is abuzz about actor Danny Dyer, who recently announced that he’s bored of acting.