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As one of the most successful video game development companies in existence, BioWare has adhered to a tried-and-true formula of constructing games that will reach a broad audience and contain the necessary criteria for a smash hit.

Mass Effect 2

Consequently, with the just-released Mass Effect 2 sweeping across the industry, BioWare wants everyone to know that their games — past, present and future titles — are designed to get consoles into the hands of consumers.

During a conference with website CVG, BioWare co-founder Ray Muzyka stressed the accessibility of ME2 enabling non-console players to finally take the plunge.

It’s the second highest-rated game on the platform, so it’s probably a good opportunity if you don’t have a system to look at getting one if you want a great experience.

Muzyka, who also acts as Senior Vice President for EA’s RPG/MMO Group, remarked on the positive reception the game has received within the Microsoft audience, possibly leading to an upswing in Xbox 360 sales.

I think every game we make we try to make a system seller. Because every game we build we strive for 90%+ quality.

I’ve gotten a few notes from the folks at Microsoft and they’ve always been great partners with us as have money other groups. They seem quite delighted with how it’s doing… a lot of them seem to enjoy playing it too which makes me happy.

It’s interesting to think about that. I would hope it would be a system seller.



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