Ask the Attorney: What issues do I need to consider when forming a start-up? – In part two of this column, attorney Scott Edward Walker looks at the things you need to address as you’re ramping up your company, including IP, management and employment issues.

50 Three-word phrases that can make your start-up a success – The best advice is digestible advice – not long rambling statements. Serial software entrepreneur Dharmesh Shah consolidates his best tips for start-up owners into a series of three word statements, with a little help from a friend.

A new way of looking at sales and marketing – Sometimes, getting a different perspective on things can make an enormous difference. Marketing specialist Brant Cooper offers a different want to view the sales and marketing process – and how that can save your company money.

Speed and Tempo: Fearless decision making for start-ups – Too many entrepreneurs overanalyze their decisions, which can cost their companies dearly. Serial entrepreneur Steve Blank looks at why quick decision-making – about the right things – can move your company forward exponentially.

The start-up chronicles: My Website’s not working: Now what? – Bruce Judson’s bootstrapped start-up has been getting plenty of page views, but the conversion rates haven’t been what they were hoping for. In the latest installment of this continuing series, he talks about the process that went in to an upcoming site redesign.