Apple always gets an leg up on its competitors with the glamour factor of its products. It’s starting already with the iPad.

At the 52nd annual Grammy Awards tonight, Stephen Colbert whipped an iPad out of his coat pocket (must have been a big pocket!) while on stage giving an award for Song of the Year. He said, “Jay-Z, did you not get one of these in your gift bag? Am I cooler than you?”

He asked if it made him look cool. As far as product placement goes, you can’t do much better than this. The question is whether this is one more example of free advertising for Apple, or if it paid to get Colbert to pull the stunt. The logic is always sweet. If you get celebrities to endorse your product, then more people will think it’s cool. And when lots of clone tablets come out, people will ignore them. They’ll only buy what’s cool, even if it’s more expensive than other tablets out there..

[photo credit: Engadget]

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