Google plans on running its first Super Bowl commercial today during the third quarter of the game.

John Battelle of Federated Media reports on his blog that Google will run the “Parisian Love” ad tomorrow as part of a branding campaign. And there’s evidence to support that claim from Google’s head honcho himself.

Eric Schmidt, Google’s chief executive, tweeted, “Can’t wait to watch the Super Bowl tommorrow. Be sure to watch the ads in the 3rd quarter (Someone said “Hell has indeed frozen over.”). Watch the ad, then tell us what you think below.” Super Bowl ads reportedly cost $2.5 million to $3 million. I hope Google gets its money’s worth.



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