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Ooh, one youthful blogging network takes on another!
Tumblr, the uber-simplified blogging platform that has more than 3 million accounts, kicked off a 48-hour experiment today. It’s letting people reply to others with photos, instead of regular comments or re-blogs.
The blog owner has to turn on the feature by checking “Let people photo reply” every time they publish a post. If a post is photo-enabled, a camera icon will appear in the reader’s dashboard. Then they can just drag-and-drop a photo from their desktop to the icon and upload it instantaneously to reply.
The extra feature is vaguely reminiscent of the core functionality that has powered another microblogging network popular with teens, DailyBooth. DailyBooth is kind of like Twitter for photography. People take a photo of themselves every day or so and can follow and respond to other people’s photo streams. It raised $1 million in October from angel investors.
It’s interesting that the company decided to debut this for just a two-day period. It creates a nice sense of urgency to start experimenting. Tumblr last raised $4.5 million from venture capital firms including Union Square Ventures in December 2008.
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