In a startup, you’re never going to be able to outspend a big company – but David Heinemeier Hansson a partner in 37signals and the creator of Ruby on Rails, says you don’t need to. In this recent entrepreneur thought leaders lecture at Stanford University, Hansson explains how 37signals build its audience through blogs, lectures, seminars and other teachable moments.

http://ecorner.stanford.edu/swf/player-ec.swf