Building a blockbuster franchise is one of the hardest things in the game industry. Epic Games has done so twice with its Unreal first-person shooter franchise and its Gears of War third-person shooter games. Not many companies can boast the same.

We’re going to zero in on this topic at our GamesBeat@GDC conference on March 10 at the Game Developers Conference. Meanwhile, check out the video below to see how Capps answers my questions about how to build a blockbuster hit that keeps on delivering over time. I caught up with Capps on the red carpet at the Interactive Achievement Awards at the Dice Summit in Las Vegas.