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While pundits climb over each other to predict the death of The New York Times Company, the NYT is looking to hire at least a dozen full-time software engineers and Web designers, plus one social media marketing manager. One opening carries the sexy title of Creative Technologist.

The jobs, located in New York City, will focus on expanding content distribution and advertising opportunities in the gradually recovering online economy. Most of the openings are for senior software engineers and other Web developers, as well as one Web designer and a design technologist who will “help develop new areas of NYTimes.com with a full skill-set of client-side technologies including HTML, CSS, Flash/ActionScript and JavaScript/Prototype.”

The Times recently announced plans to implement what NYT executives have referred to as a “metered model” for online content, under which heavy users of the site would be charged once they read beyond a certain number of free articles per month.

The company has also been expanding its online video and interactive features, along with advertising units for these. Already, the Times hosts more than 50 WordPress blogs and has nearly 2.4 million followers for its @nytimes Twitter feed.

(Disclosure: VentureBeat posts are syndicated by The New York Times on its Technology homepage. Paul Boutin is a frequent freelance contributor to the newspaper.)

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