Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next.
Mobile analytics company Localytics plotted observed iPhone activity by the hour, adjusted for timezones, and came up with a chart that validates most people’s suspicions: iPhone owners use their apps much more on nights and weekends rather than during the weekday. The obvious conclusion: The iPhone is used much more a personal gadget rather than a professional tool.
Boston-based Localytics gets its data directly from apps that incorporate the company’s analytics tracking tools. The data is, of course, biased by being measured only through a fraction of the 100,000-plus apps in Apple’s store, but Localytics’ analysts believe it’s enough of a cross-section to apply broadly to the rest of the app market.
Weekday usage peaks at 9 PM local time, they found, with Tuesday being the busiest weeknight. There’s an obvious implication: People are using iPhone apps while watching TV. That bodes well for the iPad’s adoption as a couch-surfing device, Localytics exec Brian Suthoff told me in a phone interview. “It seems people are reaching for their iPhone rather than their laptop” on the couch, he said.
On weekends, iPhone owners only increase their app playtime by 7 percent over weekday use, and as shown in the chart, Saturday app usage is spread out surprisingly evenly across the day.
Localytics, founded in 2009, is privately funded.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more