A good business plan is like the trailer for a movie; it should be eye-catching enough to make an investor want to see more. After wading through too many long-winded business plans, Dutch investment firm Lunatech Ventures has built a web tool called Plan Cruncher that creates a one-page, visual summary of your plan.

Plan Cruncher asks questions about key issues such as the team, product and revenue plan and uses icons to represent concepts such as “advertising-based revenue model” or “we have a working demo”. While the user selects from standard options, there are also free-text sections that allow some creativity. Plan Cruncher may not replace the traditional business plan, but it could act as a useful first filter for investors. The tool is free to use, and the icon set used in Plan Cruncher is released under a creative commons license so it can be modified and reused in other applications and publications. Essentially this means that you can create your own business plan format using the icons. Here’s an example of Plan Cruncher’s output:

According to Lunatech’s MD Micheal Pentowski, the objective of Plan Cruncher is to get enough salient information on a page to capture an investor’s attention and get a meeting. The company has seen a huge jump in business plan submissions since it launched the tool a week ago, so the format itself seems to have captured the imagination of entrepreneurs. Lunatech is investigating applying the same idea to job resumes by using a set of icons at the start of a resume to summarize the key points.


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