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Genieo is one of 65 companies chosen by VentureBeat to launch at the DEMO Spring 2010 event taking place this week. These companies do pay a fee to present, but our coverage of them remains objective.

Genieo, a company whose service automatically creates personalized Web start pages, today announced that its service will be accessible via iPhone and Android devices as well as RSS readers.

The company targets those interested in skipping the time and effort it takes to add RSS feeds to traditional homepages. With Genieo, any Internet user can have a homepage filled with relevant content, such as news, Twitter posts, and Facebook updates.

Genieo’s key differentiator is that it aggregates content based on the browsing behavior of the user. That’s unlike current personalized homepages, such as iGoogle, My Yahoo, and Feedly, which rely on the user to customize the page by manually adding modules. If you’re continuously looking at technology and social media content, for example, then that’s what will populate your homepage.

The Israel-based company, founded in 2008, recently secured $3 million in seed funding and plans to raise another round shortly.

Here’s a simplified diagram of how Genieo feeds in content from various sources and customized the page:


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