Neverend Media is one of 65 companies chosen by VentureBeat to launch at the DEMO Spring 2010 event taking place this week. These companies do pay a fee to present, but our coverage of them remains objective.

Neverend Media has ambitious plans for e-books. Its “neverend books” are constantly updated, subscription-based, e-books that include a wealth of multimedia and social features.

Neverend books are free of digital rights management (DRM) software, meaning the technology doesn’t stop you from copying the files to other devices, and can include images, audio, video, and links. Social features include the ability to chat with the author, your friends, or other readers, on every page of the book via comments, as well as the ability to share notes, links, and highlights. The company hasn’t announced any specific devices that it will support, but it tells us that it wants users to access the books on “whatever device you have with you.”

The subscription-based model for Neverend books is something new for the e-book industry, and it’ll be interesting to see the specifics of how that model will work. Because it’s offering something very different from the likes of Amazon and Barnes and Noble, Neverend doesn’t consider them direct competitors.

The Chapel Hill, NC-based Neverend Media is funded by its founder Chris Kubica.