We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!

Joanna Shields, the former CEO of social networking site Bebo, has come to Facebook to run its European sales and business development team.

After helping sell Bebo to AOL for $850 million, she started working in a content start-up funded by the Elisabeth Murdoch’s Shine Group. It was supposed to “drive the online exploitation” of the company’s content, including shows like Ugly Betty (which is created by its production studio Reveille). It’s unclear what’s happened to that project.

Shields replaces Blake Chandlee, who is taking over Facebook’s emerging markets sales team covering Asia, Latin America and Eastern Europe.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.