Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next. 


Zynga, the hot social gaming company that may be worth $4.5 billion, has had some big swings in traffic for its games. And it’s enough to make the Zynga folks feel like they’re on a roller coaster.

SecondShares.com noted that Zynga’s six major Facebook games all lost traffic last week.

Thankfully, Treasure Isle, launched just last month, has been rising like a rocket. Last week, it added 4.2 million monthly active users, and today it stands at 26.8 million. Treasure Isle, a game where you dig up hidden objects on islands, is now the seventh most popular Facebook game and has passed up other Zynga hits Mafia Wars, PetVille and FishVille.

Farmville declined in monthly active users to 77 million, down more than 2.3 million. That game, the most popular on Facebook, is now 18 percent below its peak of 32.5 million daily active users. (The figure refers to the number of players who return to the game on any given day). Zynga’s Cafe World fell by 1.3 million monthly active users, and FishVille fell by 1 million monthly active users.

Webinar

Three top investment pros open up about what it takes to get your video game funded.

Watch On Demand

Such big swings in the number of users shows that Facebook gamers are fickle. And perhaps many of Zynga’s long-term users are now moving on to its new games. Still the swings on a weekly basis should not be over-interpreted. All of Facebook’s top 10 games lost traffic last week, except for Treasure Isle.

SecondShares, which evaluates the value of hot private companies and placed Zynga’s value at about $5 billion, also pointed out that Zynga is very dependent on Facebook, and the latter continues to make big changes to its platform that could affect traffic. Clearly, the social game business isn’t good for people who don’t like roller coasters.

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member