Facebook’s long-awaited location features may finally make their debut later this month with big brands like McDonald’s, according to a report in AdAge.
The feature will let users post their location with a status update and possibly attach featured products like McDonald’s Angus Quarter Pounder to the post, according to the report. AdAge says Facebook is not charging marketers for the feature as of now.
The ad publication said other digital marketing agencies like San Francisco’s Context Optional are already working on building out location features for their clients.
The new feature may push other location-based services like Foursquare, Gowalla and MyTown to find deeper experiences beyond the check-in to retain users. MyTown has more than 2 million users, while Foursquare recently passed 1 million and has scored prominent marketing deals with The Wall Street Journal, The New York Times, Bravo and HBO.
Facebook’s privacy policies have long hinted at the arrival of a location feature, although the idea itself has evolved many times. In the most recent version of the company’s policies, Facebook’s language pointed to location-tagging and perhaps having either community-edited or business-managed place pages.