New York-based startup Yext has been working to bring more effective advertising and analytics to local businesses for some time. Today at the TechCrunch Disrupt conference, Yext CEO Howard Lerman announced its next big product: Yext Rep, a simple way for local businesses to manage their online reputation in real-time.

Rep centers around a real-time feed that shows businesses what users are doing across major sites like Yelp, Google Places, and Superpages. It also helps businesses to better take advantage of those sites by making sure their listings are all claimed properly, and it will monitor other potential issues as well.

The Rep feed also integrates social networking. There’s built-in support for Twitter and Facebook updates, and it can also monitor Foursquare check-ins and tips as well.

In short, Rep is aiming to be a one-stop location to keep track of your local business’s reputation across the web. It also supports Yext’s Call product, which transcribes phone calls for businesses.  Yext announced that Rep will be an open platform for other companies to develop for, so it shouldn’t be too difficult for a new service to make itself available on Rep.

In our coverage from last year, Yext mentioned that it was earning $20 million a year. The company has raised $28.5 million in funding thus far.