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Wired magazine’s iPad app isn’t just the magazine shoved into an e-reader. It has an interactive touchscreen-controlled fly-by of the planet Mars with text pop-outs that tell the story of every craft that’s landed somewhere on the Martian globe. It has videos. It has rich-media ads that aren’t corny. It eats half a gigabyte of memory.

Developers take note: Wired has been working on the app for a year. They authored it for Adobe’s Flash. When Apple decreed that developers could not recompile Flash apps for the iPad, Wired sorta knew that was coming. Creative director Scott Dadich says the app is a single-authorship product, meaning they only design it once using Adobe InDesign, and it comes out as both Flash and iPad apps.

“We’re right on schedule,” Dadich told AllThingsD, placing the app in the App Store more or less the same day that the magazine goes onstand.

Below is Peter Kafka’s five-minute AllThingsD interview and demo with Dadich.

UPDATE: Wired editor-in-chief Chris Anderson blogs about the app.


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