If Sega really wants to make a comeback, I suggest making a live-action Sonic movie. I bet most people think that's a bad idea, and that's exactly the point, because it sounds like such a bad idea that it grabs your attention. Suddenly people are wondering how Sega will pull it off. Who will play Sonic? What will the plot be? Will Sonic have a human female love interest? Will this be the worst video game movie of all time? But there are a few ways this initial pessimism could be turned on its head.
One: Big Budget. Once people see it has a $250 million dollar budget, they'll start to wonder if this is the real deal. Congratulations, we've just generated hype!
Two: Big Actors. Jack Nicholson, Leonardo Dicaprio, Miley Cyrus, and John Leguizamo as Sonic! This I got to see. Oh wait, who would play Dr. Robotnik? Danny Devito? Jonah Hill?
Three: Big Director. Tim Burton, which means of course Danny Elfman does the score.
And now people wonder if this could be the first good movie based on a video game. (There have been decent movies, but I don't know if I'd call them good) Where Mario failed, Sonic will succeed. Sega's back in the picture, and the icing on the cake… bring Yuji Naka back to develop a new Sonic game to coincide with the release of the movie!