A few weeks after Apple banned all Flash-based content from its App Store, Adobe — maker of Flash technologies — is touting an as-yet-unnamed set of publishing tools that let Adobe InDesign users publish interactive, multimedia magazines for Apple’s iPad. Adobe’s technologies were used to create the huge, eye-catching Wired magazine app that sold tens of thousands of copies last week.
Adobe is rushing to get the word out that its customers can use their existing tools to prepare iPad versions of their print media content. An Adobe press release mailed to VentureBeat overnight doesn’t even have a name for the stuff used to create iPad apps from InDesign content. Adobe refers to it obliquely as “additional Adobe technologies.”
An Adobe spokesperson replied via email, “We thought it important to signal that our work with WIRED will benefit the entire publishing community — and that over the next few months we’ll reveal more about the workflows involved as we bring the software to market. We have not yet revealed the branding of the technologies behind our digital publishing workflows.”
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