If you’re going to call your company GeekChicDaily, you might as well gets some geeks as investors. So the company is announcing today that Robert Pittman, digital media icon and former chief operating officer of AOL Time Warner, and his partner Andrew Russell are investing in GeekChicDaily.
GeekChicDaily is an email newsletter and web site dedicated to giving “fanboys a daily shot in the arm.” It focuses on all things pop culture, with coverage of comics, video games, toys, gadget gear, film, TV and applications. It delivers its information in digestible bites and with an opinionated twist.
The New York company debuted its site and newsletter in October 2009, and was founded by digital media veteran Peter Levin and Wizard Entertainment founder Gareb Shamus, a comic show operator. Through its daily newsletter and weekly Wizard and ToyWiz syndication, the company can reach 425,000 opt-in email addresses.
Pittman and Russell have made other digital media investments lately. They were investors in DailyCandy before it was sold to Comcast in 2009, and are currently investors in daily email newsletters Thrillist, geared towards social males, and Tasting Table, designed for foodies.
GeekChicDaily’s current investors include Mandalay Entertainment Group chief executive and former Sony Pictures boss Peter Guber, Japanese media conglomerate Yoshimoto Kogyo and the Jel Sert Corporation. GeekChicDaily has nine employees. Its rivals range from Wired magazine to various tech fan sites. The company hasn’t disclosed its growth figures, but notes that it has attracted top tier advertisers including Electronic Arts, Upper Deck, Universal, CBS, Strikeforce, IFC/Sundance and others.