We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!

Whole Foods has the most Twitter followers but Starbucks’ huge Facebook audience makes it the highest-ranking brand on social media, according to a ratings study done by London-based Famecount, a media measurement service that aggregates popularity across social media channels.

No surprise that Coca-Cola is second, but Famecount ranks it well behind Starbucks. Whole Foods came in at No. 3, based almost entirely on its 1.7 million followers on Twitter.

“It is interesting to see established offline brands perform so strongly,” Famecount founder Daniel Dearlove wrote in a summary of the rankings. “This highlights the growing importance of social media in wider marketing campaigns, as well as the applicability of these channels to established brands.”

Famecount’s media, sport and game brands are less surprising, but I’ve included the table below.

[Photo: Leonid Mamchenkov]

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.